Oldcastle Architectural has announced the new Westpeak texture to the Artisan Lightweight Veneer family of the company’s Echelon brand at the 2016 AIA Convention in Philadelphia. Echelon’s latest WestPeak offering, as well as the recently launched Kensley Stone, and Hillcrest Stone Lightweight Veneers, underscore the brand’s focus on continuous innovation, company reps said.
The new Westpeak series, available in color choices of Onyx (a dark grey hue), Magnolia (a lighter white), or Wheat (a medium tan) is the latest addition to Echelons Artisan Lightweight Veneer portfolio. Westpeak joins Kensley Stone Lightweight Veneer, which debuted in January 2016 and Hillcrest Stone Lightweight Veneer, which launched in early 2015. All three styles are manufactured with Echelon’s patented, revolutionary dry-cast system, which creates a natural stone look with integrated color throughout the entire depth of each masonry unit.
Westpeak is a versatile new addition to the Artisan Lightweight Veneer line, said Ken O’Neill, EVP, sales, marketing & product development, Oldcastle Architectural. As with all Artisan products, WestPeak is designed for tight space applications and non-load bearing uses, allowing installers and design professionals the freedom to explore bold designs that accentuate both exterior and interior surfaces.
For more information about Westpeak and other Artisan lightweight veneers, visit EchelonMasonry.com.
