MASONRY STRONG Podcast, Episode 27 Recap: Chris Bettinger, Oldcastle Coastal

Words: Justin Stengel


Chris Bettinger's journey into masonry wasn't a deliberate choice but rather a confluence of unexpected life events and career shifts. With an architecture degree from the University of Michigan, Chris began his career in residential design. However, the advent of parenthood necessitated a more stable path, prompting his transition from design to specification work for Tyvek.

Chris's foray into masonry was serendipitous, occurring while presenting at a homebuilders' show where he was invited to "sell brick." Emphasizing product storytelling over traditional sales, Chris gradually became an integral part of the masonry sector. He focused on educating clients, showcasing product efficacy through discussions and presentations.

Chris's upbringing in a family of engineers shaped his architectural aspirations. His creative inclinations led him to architecture, providing the perfect blend of aesthetics and functionality. Although a career in masonry was unplanned, it became a fulfilling pathway, evolving through personal and professional growth rather than a linear trajectory.

In a field characterized by variety, Chris found his niche. The dynamic nature of masonry, encompassing presentations, problem-solving, and engaging client interactions, keeps him intrigued. Beyond routine tasks, every day presents new challenges, reinforcing his commitment to the industry.

Networking and collaboration became pivotal facets of Chris's career. His involvement with the Brick Industry Association and national associations like NCMA (now CMHA) underscored the importance of teamwork in the masonry industry. These gatherings foster diverse perspectives, essential for industry evolution.

Mentoring and engaging the next generation became priorities for Chris, as he witnessed myriad changes within masonry. He emphasizes opportunities beyond manual labor, encouraging involvement in advanced technology, project management, and public speaking. Programs aimed at integrating diverse demographics, from teenagers to adults in transition, highlight masonry's evolving landscape.

Despite challenges, Chris underscores the allure of masonry careers. The hands-on nature of the work, coupled with advanced technological innovations like robotics and virtual reality, positions masonry as a forward-thinking industry. Building a legacy, whether through public spaces or high-rise buildings, encapsulates Chris's vision of contributing to something enduring.

Beyond his professional endeavors, family remains a cornerstone for Chris, reflecting on personal achievements like woodworking—a skill honed during college. His emphasis on finding one's fit and embracing non-traditional career paths is a testament to his belief in masonry's potential to foster fulfilling careers.

While embracing change, Chris remains optimistic about masonry's future. With increasing technological integration and collaborative efforts, the industry is poised for a transformative leap. The next generation stands ready to embrace these changes, ensuring masonry's continued relevance and impact.

Through Chris's journey, the narrative of masonry evolves—from a stability-seeking career shift to a lifelong endeavor fueled by innovation, education, and a passion for building enduring legacies.


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